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Identifying Strategic Factors of the Implantation CSR in the Airline Industry: The Case of Asia-Pacific Airlines

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  • Dong-Shang Chang

    (Department of Business Administration, National Central University, Taoyuan City 32001, Taiwan)

  • Sheng-Hung Chen

    (Department of Business Administration, National Central University, Taoyuan City 32001, Taiwan)

  • Chia-Wei Hsu

    (Department of Business Administration, National Central University, Taoyuan City 32001, Taiwan
    Department of Travel and Eco-tourism, Tungnan University, New Taipei City 222, Taiwan)

  • Allen H. Hu

    (Institute of Environmental Engineering and Management, National Taipei University of Technology, Taipei 10608, Taiwan)

Abstract

Sustainable development has always been the objective of many fields, including the tourism and transportation sector. However, a major part of this sector, the airline industry, deals with many negative impacts, such as air pollution, noise, CO 2 emission, and labor practice. Corporate social responsibility (CSR) is a strategic business activity that can enhance the sustainability of the airline industry. The results of the Dow Jones Sustainability Indices (DJSI) reveal that airlines of Western countries exhibit a more remarkable CSR performance than Asia-Pacific airlines, suggesting that the CSR programs of Asia-Pacific airlines need improvement. By constructing an evaluation hierarchy and applying the decision-making trial and evaluation laboratory (DEMATEL) method, this study found that the key strategic factors in the airline industry’s implementation of CSR include corporate governance, risk and crisis management, brand management, and product responsibility (safety).

Suggested Citation

  • Dong-Shang Chang & Sheng-Hung Chen & Chia-Wei Hsu & Allen H. Hu, 2015. "Identifying Strategic Factors of the Implantation CSR in the Airline Industry: The Case of Asia-Pacific Airlines," Sustainability, MDPI, vol. 7(6), pages 1-22, June.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:6:p:7762-7783:d:51311
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    References listed on IDEAS

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