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Motivations for corporate social and environmental responsibility: A case study of Scandinavian Airlines


  • Lynes, Jennifer K.
  • Andrachuk, Mark


The term corporate social and environmental responsibility (CSER) is gaining popularity with some studies attempting to escape narrow definitions of corporate responsibility. This paper aims to develop a model that illustrates how various external, sector-specific and internal influences for CSER are interpreted, and then shaped into action at the level of the firm. Using an in-depth case study approach, this model is then applied to one firm -- Scandinavian Airlines (SAS). Developing an understanding of the figurative black box of SAS's motivations contributes to unlocking the reasons why corporations are choosing (or not) to commit to CSER. If these reasons are known, they can be used to develop appropriate mechanisms to ensure that CSER is an important aspect of a company's decision-making regime. Findings of the case study provide further evidence that motivations cannot be looked at in isolation of sectoral and cultural contexts. Secondly, it was seen how catalysts -- the lens through which a firm sees and interprets motivations -- can have an important impact in its level of commitment to CSER.

Suggested Citation

  • Lynes, Jennifer K. & Andrachuk, Mark, 2008. "Motivations for corporate social and environmental responsibility: A case study of Scandinavian Airlines," Journal of International Management, Elsevier, vol. 14(4), pages 377-390, December.
  • Handle: RePEc:eee:intman:v:14:y:2008:i:4:p:377-390

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    References listed on IDEAS

    1. Peter Lund-Thomsen, 2004. "Towards a Critical Framework on Corporate Social and Environmental Responsibility in the South: The case of Pakistan," Development, Palgrave Macmillan;Society for International Deveopment, vol. 47(3), pages 106-113, September.
    2. Graff Zivin Joshua & Small Arthur, 2005. "A Modigliani-Miller Theory of Altruistic Corporate Social Responsibility," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 5(1), pages 1-21, May.
    3. Henriques, Irene & Sadorsky, Perry, 1996. "The Determinants of an Environmentally Responsive Firm: An Empirical Approach," Journal of Environmental Economics and Management, Elsevier, vol. 30(3), pages 381-395, May.
    4. David Annandale & Ross Taplin, 2003. "The Determinants of Mining Company Response to Environmental Approvals Regulation: A Report of Australian Research," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 46(6), pages 887-909.
    5. Céspedes-Lorente, José & Burgos-Jiménez, Jerónimo de & Álvarez-Gil, Maria José, 2003. "Stakeholders' environmental influence. An empirical analysis in the Spanish hotel industry," Scandinavian Journal of Management, Elsevier, vol. 19(3), pages 333-358, September.
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    Cited by:

    1. Carrère, Céline & Fugazza, Marco & Olarreaga, Marcelo & Robert-Nicoud, Frédéric, 2016. "On the heterogeneous effect of trade on unemployment," CEPR Discussion Papers 11540, C.E.P.R. Discussion Papers.
    2. Kuo, Tsai Chi & Kremer, Gül E. Okudan & Phuong, Nguyen Thi & Hsu, Chia-Wei, 2016. "Motivations and barriers for corporate social responsibility reporting: Evidence from the airline industry," Journal of Air Transport Management, Elsevier, vol. 57(C), pages 184-195.
    3. Reddy, Kotapati Srinivasa, 2016. "Institutional Voids and Tax litigation in Emerging Economies: The verdict of Vodafone cross-border acquisition of Hutchison," MPRA Paper 74264, University Library of Munich, Germany, revised 2016.
    4. Tareq O. Bani-Khalid & Ahmed H. Ahmed, 2017. "Corporate Social Responsibility (CSR): A Conceptual and Theoretical Shift," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 7(1), pages 203-212, January.
    5. Gliedt, Travis & Hoicka, Christina E., 2015. "Energy upgrades as financial or strategic investment? Energy Star property owners and managers improving building energy performance," Applied Energy, Elsevier, vol. 147(C), pages 430-443.
    6. Dong-Shang Chang & Sheng-Hung Chen & Chia-Wei Hsu & Allen H. Hu, 2015. "Identifying Strategic Factors of the Implantation CSR in the Airline Industry: The Case of Asia-Pacific Airlines," Sustainability, MDPI, Open Access Journal, vol. 7(6), pages 1-22, June.
    7. Florian Marcel Nuta & Anca Gabriela Turtureanu, 2012. "Considerations Regarding the Environmental Responsibility and Taxation," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 1(1), pages 195-203, March.
    8. Park, Byung Il & Ghauri, Pervez N., 2015. "Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective," Journal of World Business, Elsevier, vol. 50(1), pages 192-204.
    9. Reddy, Kotapati Srinivasa, 2015. "The State of Case Study Research in Mergers & Acquisitions: A Review of the Literature in Different Management Streams," MPRA Paper 63939, University Library of Munich, Germany, revised 2015.
    10. Tsang, Eric W.K., 2013. "Case study methodology: causal explanation, contextualization, and theorizing," Journal of International Management, Elsevier, vol. 19(2), pages 195-202.
    11. Holtbrügge, Dirk & Dögl, Corinna, 2012. "How international is corporate environmental responsibility? A literature review," Journal of International Management, Elsevier, vol. 18(2), pages 180-195.
    12. repec:eee:touman:v:64:y:2018:i:c:p:1-12 is not listed on IDEAS
    13. Yang Chen & Guiyao Tang & Jiafei Jin & Ji Li & Pascal Paillé, 2015. "Linking Market Orientation and Environmental Performance: The Influence of Environmental Strategy, Employee’s Environmental Involvement, and Environmental Product Quality," Journal of Business Ethics, Springer, vol. 127(2), pages 479-500, March.
    14. Florian Marcel Nu?a & Alina Cristina Nu?a, 2012. "The Impact of Financial Performance upon the Social Responsibility of Romanian SMEs – Point of View," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 4(4), pages 25-31, August.


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