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Corporate social responsibility and firm performance in the airline industry: The moderating role of oil prices

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  • Lee, Seoki
  • Seo, Kwanglim
  • Sharma, Amit

Abstract

This study, first, proposes corporate social responsibility (CSR) dimensions as associated with operation-relatedness (i.e., operation-related [OR] and non-operation-related [Non-OR] CSR activities), following the Carroll CSR framework. In addition, the study examines and compares the effects of OR and Non-OR CSR dimensions on U.S. airlines' performances, and the final examination concerns the moderating effect of oil prices on the relationship between the OR (Non-OR) CSR dimension and firm performance. Findings of this study support a positive main effect from OR on firm performance. In addition, findings support the positive (negative) moderating effect of oil prices on the relationship between OR (Non-OR) CSR dimension.

Suggested Citation

  • Lee, Seoki & Seo, Kwanglim & Sharma, Amit, 2013. "Corporate social responsibility and firm performance in the airline industry: The moderating role of oil prices," Tourism Management, Elsevier, vol. 38(C), pages 20-30.
    • Handle: RePEc:eee:touman:v:38:y:2013:i:c:p:20-30
    DOI: 10.1016/j.tourman.2013.02.002
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