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Heritage tourism, CSR and the role of employee environmental behaviour

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  • Wells, Victoria K.
  • Manika, Danae
  • Gregory-Smith, Diana
  • Taheri, Babak
  • McCowlen, Clair

Abstract

Although research on corporate social responsibility (CSR) has grown steadily, little research has focused on CSR at the individual employee level within cultural heritage tourism. This article sheds light on the antecedents of employee environmental behaviour and the effects of a social marketing intervention in a tourism organisation using a mixed methods longitudinal approach. Qualitative results (from 68 respondents) suggest knowledge and awareness of environmental solutions are often lacking while quantitative results (from two surveys with 237 and 96 employees) highlight the influence of motivations, perceived potential to change and perceived information adequacy on employees' satisfaction with their environmental behaviour. Additionally, a proxy measure of actual behaviour change, energy usage, is reported, highlighting the intervention's success in changing actual behaviour. The paper highlights the need for managers to increase knowledge and self-efficacy and to carefully consider how varying motivations and barriers might explain differences across organisational sites when designing interventions.

Suggested Citation

  • Wells, Victoria K. & Manika, Danae & Gregory-Smith, Diana & Taheri, Babak & McCowlen, Clair, 2015. "Heritage tourism, CSR and the role of employee environmental behaviour," Tourism Management, Elsevier, vol. 48(C), pages 399-413.
    • Handle: RePEc:eee:touman:v:48:y:2015:i:c:p:399-413
    DOI: 10.1016/j.tourman.2014.12.015
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    8. Carlos Sánchez‐Camacho & Rocío Carranza & David Martín‐Consuegra & Estrella Díaz, 2022. "Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(3), pages 462-476, June.
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    15. Wells, Victoria K. & Gregory Smith, Diana & Taheri, Babak & Manika, Danae & McCowlen, Clair, 2016. "An exploration of CSR development in heritage tourism," Annals of Tourism Research, Elsevier, vol. 58(C), pages 1-17.
    16. Ali Raza & Muhammad Farrukh & Muhammad Khalid Iqbal & Muhammad Farhan & Yihua Wu, 2021. "Corporate social responsibility and employees' voluntary pro‐environmental behavior: The role of organizational pride and employee engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 1104-1116, May.
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    20. Sadia Cheema & Bilal Afsar & Basheer M. Al‐Ghazali & Ahsen Maqsoom, 2020. "Retracted: How employee's perceived corporate social responsibility affects employee's pro‐environmental behaviour? The influence of organizational identification, corporate entrepreneurship, and envi," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 616-629, March.
    21. Lin, Li-Pin (Lynn) & Yu, Chia-Yuan & Chang, Fu-Chen, 2018. "Determinants of CSER practices for reducing greenhouse gas emissions: From the perspectives of administrative managers in tour operators," Tourism Management, Elsevier, vol. 64(C), pages 1-12.
    22. Wells, Victoria.K. & Taheri, Babak & Gregory-Smith, Diana & Manika, Danae, 2016. "The role of generativity and attitudes on employees home and workplace water and energy saving behaviours," Tourism Management, Elsevier, vol. 56(C), pages 63-74.
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    24. Alatawi, Ibrahim A. & Ntim, Collins G. & Zras, Anis & Elmagrhi, Mohamed H., 2023. "CSR, financial and non-financial performance in the tourism sector: A systematic literature review and future research agenda," International Review of Financial Analysis, Elsevier, vol. 89(C).

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