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Studies and Investigation about the Attitude towards Sustainable Production, Consumption and Waste Generation in Line with Circular Economy in Romania

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  • Elena Simina Lakatos

    (Department of Management and Economical Engineering, Faculty of Machine Building, Technical University of Cluj-Napoca, Cluj-Napoca 400641, Romania
    Center for Innovation and Organizational Sustainability, Cluj-Napoca 400609, Romania)

  • Lucian-Ionel Cioca

    (Department of Industrial Engineering and Management, Faculty of Engineering, Lucian Blaga University of Sibiu, Sibiu 550024, Romania
    Academy of Romanian Scientists, Bucharest 010071, Romania)

  • Viorel Dan

    (Department of Environmental Engineering and Sustainable Development Entrepreneurship, Faculty of Materials and Environmental Engineering, Technical University of Cluj-Napoca, Cluj-Napoca 400641, Romania)

  • Alina Oana Ciomos

    (Center for Innovation and Organizational Sustainability, Cluj-Napoca 400609, Romania)

  • Oana Adriana Crisan

    (Center for Innovation and Organizational Sustainability, Cluj-Napoca 400609, Romania
    Department of Industrial Engineering and Management, Faculty of Engineering, Lucian Blaga University of Sibiu, Sibiu 550024, Romania)

  • Ghita Barsan

    (Nicolae Balcescu Land Forces Academy, Sibiu 550170, Romania)

Abstract

With a rapidly growing world population and the need to address the issue of consumption of global resource and its associated environmental impacts and other social and economic issues, the demand for a responsible consumption, production and prevention of waste generation become increasingly crucial. With this broad characterization of Sustainable Consumption and Production (SCP), businesses based on circular economy should become the norm. With this goal in mind, an online questionnaire survey was performed on a nationwide scale, to explore consumers’ behaviors and attitudes. It was distributed in all four of Romania’s macro-regions and reached 642 respondents. The purpose of the study has been to better understand consumers’ behavior regarding sustainable consumption and production and examine whether generations play a role in responsible consumer attitudes toward the products. Three generations (X, Y, and Z) have been examined and compared. The results show that what extent those three generation agree with the environment and the benefits of reducing resource consumption, also waste generation, selective collection, recycling and reuse. However, most of them have not adopted and do not intend to adopt consumer patterns based on the circular economy. The findings provide empirical evidence and directions that could help marketers identify their consumer’s characteristics and market segments and develop consumer empowerment strategies on the Romanian market.

Suggested Citation

  • Elena Simina Lakatos & Lucian-Ionel Cioca & Viorel Dan & Alina Oana Ciomos & Oana Adriana Crisan & Ghita Barsan, 2018. "Studies and Investigation about the Attitude towards Sustainable Production, Consumption and Waste Generation in Line with Circular Economy in Romania," Sustainability, MDPI, vol. 10(3), pages 1-25, March.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:3:p:865-:d:136935
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    References listed on IDEAS

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