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Circular business models for sustainable development: A “waste is food” restorative ecosystem

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  • Antonella Zucchella
  • Pietro Previtali

Abstract

Our aim is to provide a better understanding of a business model based on circular principles. In particular, we focus on two issues that support the development of a circular business model: (a) the focal actor as orchestrator of the circular network and (b) the circular ecosystem encompassing suppliers, customers, research centers, and public authorities, in which each actor/stakeholder plays a specific role, based on effective interorganizational relationships. The research method applied is an in‐depth nested single case study of a circular project. Our results highlight an exemplar case of an ecosystemic business model in agriculture, involving different types of innovation and strong collaboration among network members, orchestrated by a focal firm. The abductive approach used led to the formulation of some research propositions and to the identification of some adoption factors and barriers to growth in circular business models.

Suggested Citation

  • Antonella Zucchella & Pietro Previtali, 2019. "Circular business models for sustainable development: A “waste is food” restorative ecosystem," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 274-285, February.
    • Handle: RePEc:bla:bstrat:v:28:y:2019:i:2:p:274-285
    DOI: 10.1002/bse.2216
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