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Navigating the Waves of Change: Exploring the Impact of COVID-19 on Consumer Behaviour in Developing Countries

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  • ASUAMAH Yeboah, Samuel

Abstract

This systematic review examines the changes in consumer behaviour patterns during the COVID-19 pandemic in developing countries. The review investigates the impact of the pandemic on purchasing patterns, the shift towards online shopping, altered preferences for essential goods and services, changes in brand loyalty, and the implications for businesses and policymakers. The review follows a structured methodology, including literature search, study selection, data extraction, synthesis, quality assessment, and data interpretation. The findings reveal significant shifts in consumer behaviour across developing countries, such as reduced spending on non-essential goods, increased reliance on online shopping platforms, preferences for local and domestic products, and challenges to brand loyalty. The implications for businesses include the need to adapt strategies to meet changing consumer needs, while policymakers should consider implementing policy interventions to support businesses and promote digital literacy. This systematic review provides valuable insights for decision-making and strategic planning in the post-pandemic period, offering guidance for businesses and policymakers in developing countries worldwide.

Suggested Citation

  • ASUAMAH Yeboah, Samuel, 2023. "Navigating the Waves of Change: Exploring the Impact of COVID-19 on Consumer Behaviour in Developing Countries," MPRA Paper 117976, University Library of Munich, Germany, revised 2023.
    • Handle: RePEc:pra:mprapa:117976
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    References listed on IDEAS

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    More about this item

    Keywords

    Consumer behaviour; COVID-19; Developing countries; purchasing patterns; online shopping; essential goods; brand loyalty; implications; businesses; policymakers.;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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