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Innovation in Communication into a Digital World


  • Viorica JELEV

    () (Faculty of Economic Sciences, Spiru Haret University, Str. Fabricii nr. 46G, Bucharest, Tel: +40726986743)


The article investigate the role of communication in the digital age, between consumers and business and seeks to render highlighting changes within the Romanian society in the last 26 years, with the effects occurred in people's behavior, but also the changes of university education at the discipline I teach, Merchandising and International Marketing, with impact on the delivery of new information to the students of the Faculty of Economic Sciences, within Spiru Haret University. Finally, I try to find the answer to the question 'what is the future of humanity?' what typology of man must we form to save the future of the planet. The answer is 'the beautiful man', as Dan Puric called in his book.

Suggested Citation

  • Viorica JELEV, 2015. "Innovation in Communication into a Digital World," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 2(1), pages 172-179, December.
  • Handle: RePEc:icb:wpaper:v:2:y:2015:i:1:172-179

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    References listed on IDEAS

    1. Bronwyn H. Hall & Grid Thoma & Salvatore Torrisi, 2006. "The market value of patents and R&D: Evidence from European firms," KITeS Working Papers 186, KITeS, Centre for Knowledge, Internationalization and Technology Studies, Universita' Bocconi, Milano, Italy, revised Nov 2006.
    2. Connolly, Robert A & Hirschey, Mark, 1984. "R&D, Market Structure, and Profits: A Value-Based Approach," The Review of Economics and Statistics, MIT Press, vol. 66(4), pages 682-686, November.
    3. Koellinger, Philipp, 2008. "The relationship between technology, innovation, and firm performance--Empirical evidence from e-business in Europe," Research Policy, Elsevier, vol. 37(8), pages 1317-1328, September.
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    More about this item


    economy; net; Facebook; communism; marketing; social media; web education; consumers;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising


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