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eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers

Author

Listed:
  • Nindyta Aisyah Dwityas
  • Rizki Briandana
  • Rohana Mijan
  • Richard
  • Diah Wardhani

Abstract

Purpose: The purpose of this study is to measure the effect of electronic word of mouth on the decision-making process of transactions using the LinkAja application. Design/Methodology/Approach: This study was conducted with an explanative quantitative approach. Findings: The result of the study shows that the electronic word of mouth variable had a significant influence on the variable of purchasing decision-making process using the LinkAja application. Practical Implications: Promoting positive electronic word-of–mouth about the benefits and values of the financial technology usage especially in community-based media discussions is crucial to encourage the use of digital wallet applications. Originality/Value: The results of this study revealed the percentage of how electronic word of mouth has been influencing the decision-making process of using the LinkAja application as a means of transaction. This pecentage is obtained through analysis using a regression test on the distribution of responses from a sample of millennial generation of members of the Facebook Mobile Legend: Bang Bang Indonesia community.

Suggested Citation

  • Nindyta Aisyah Dwityas & Rizki Briandana & Rohana Mijan & Richard & Diah Wardhani, 2021. "eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 181-193.
    • Handle: RePEc:ers:ijebaa:v:ix:y:2021:i:4:p:181-193
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    References listed on IDEAS

    as
    1. Rizki Briandana & Nindyta Aisyah Dwityas, 2020. "Conventional marketing communication tools for residential products in digital era," Technium Social Sciences Journal, Technium Science, vol. 14(1), pages 193-205, December.
    2. Bakirtas, Tahsin & Akpolat, Ahmet Gokce, 2018. "The relationship between energy consumption, urbanization, and economic growth in new emerging-market countries," Energy, Elsevier, vol. 147(C), pages 110-121.
    3. Muhammad Fikri & Annisa Lisdayanti, 2020. "Analysing Promotion Mix and Perceived Usefulness of e-Wallets: A case of Linkaja applications in Indonesia," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 9(1), pages 76-84, January.
    4. Rizki Briandana & Caturida Meiwanto Doktoralina & Shahir Akram Hassan & Wan Norhaniza Wan Hasan, 2020. "Da’wah Communication and Social Media: The Interpretation of Millennials in Southeast Asia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 216-226.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Customer; decision-making; e-Wallet; e-WOM; Bang Bang Indonesia.;
    All these keywords.

    JEL classification:

    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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