IDEAS home Printed from https://ideas.repec.org/a/tec/journl/v14y2020i1p193-205.html
   My bibliography  Save this article

Conventional marketing communication tools for residential products in digital era

Author

Listed:
  • Rizki Briandana

    (Universitas Mercu Buana)

  • Nindyta Aisyah Dwityas

    (Universitas Mercu Buana)

Abstract

This study aims to determine the marketing communication strategies, especially the use of conventional advertising and personal sales carried out by the company in the digital era. Amidst the widespread use of the latest and most sophisticated communication channels, Indonesia's property company is still consistent in using conventional promotional tools to reach its consumers. The method used in this research is a case study within-depth interview data collection techniques. The results showed that the company carries out advertising activities only through outdoor print media and carries out personal selling activities. In general, the company's goal-setting phase still focuses on sales direction and targets. The specified objectives also become one of the important benchmarks in the evaluation phase. These objectives will be reviewed and measured again at the end of the commercialization program carried out within a certain period.

Suggested Citation

  • Rizki Briandana & Nindyta Aisyah Dwityas, 2020. "Conventional marketing communication tools for residential products in digital era," Technium Social Sciences Journal, Technium Science, vol. 14(1), pages 193-205, December.
    • Handle: RePEc:tec:journl:v:14:y:2020:i:1:p:193-205
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/socialsciences/article/download/2032/824
    Download Restriction: no
    File URL: https://techniumscience.com/index.php/socialsciences/article/view/2032
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nindyta Aisyah Dwityas & Rizki Briandana & Rohana Mijan & Richard & Diah Wardhani, 2021. "eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 181-193.

    More about this item

    Keywords

    conventional marketing communication; personal selling; real estate and Indonesian property.;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:v:14:y:2020:i:1:p:193-205. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.