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Social Advertising Using Facebook: Some Experimental Results Using Duck Dynasty Ads to Promote Rural Tourism in Mississippi

Author

Listed:
  • Barnes, James N.
  • Coatney, Kalyn

Abstract

In this paper, we explain how the Mississippi Bricks to Clicks Extension Program assisted in the promotion of a rural tourism event using Facebook paid advertisements. We estimate a binomial regression model to explore the factors that affect business page likes. Implications for future research and Extension programming are discussed.

Suggested Citation

  • Barnes, James N. & Coatney, Kalyn, 2013. "Social Advertising Using Facebook: Some Experimental Results Using Duck Dynasty Ads to Promote Rural Tourism in Mississippi," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162531, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea14:162531
    DOI: 10.22004/ag.econ.162531
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