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Analysis of marketing mix: Nivea case study

Author

Listed:
  • Margarita Išoraitė

    (Vilniaus Kolegija / Higher Education Institution, Lithuania)

Abstract

This article analysis theoretical aspects of marketing mix. Articla also present Nivea background, Nivea history, Nivea SSGG analysis, Nivea marketing mix. Article submit study data about Nivea marketing mix. The article takles ICT impact on entrepreneurship by putting emphasis on theoretical aspects of social network, social network marketing. Also article presents research concerning Nivea marketing mix.

Suggested Citation

  • Margarita Išoraitė, 2015. "Analysis of marketing mix: Nivea case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 3(2), pages 173-185, December.
    • Handle: RePEc:ssi:jouesi:v:3:y:2015:i:2:p:173-185
    DOI: 10.9770/jesi.2015.3.2(5)
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    References listed on IDEAS

    as
    1. Alexandra Palade, 2011. "Analysis of Marketing Mix on Cosmetics Products Case Study: Avon Company," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(4), pages 233-244.
    2. Prasad A. Naik & Kalyan Raman & Russell S. Winer, 2005. "Planning Marketing-Mix Strategies in the Presence of Interaction Effects," Marketing Science, INFORMS, vol. 24(1), pages 25-34, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    marketing; marketing mix; price; place; product; promotion; Nivea;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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