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A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem

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  • Timur Keskintürk
  • Eyüp Çetin

Abstract

This effort is to solve the media allocation model using metaheuristic genetic algorithm. The NP-complete model which is an integer nonlinear programming is originated from the weapon-target assignment problem of military operations research. We solve the hypothetical example is previously given and solved by MS Excel’s Solver using genetic algorithm in this paper. We obtain better solutions than found in the previous published study.

Suggested Citation

  • Timur Keskintürk & Eyüp Çetin, 2015. "A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 3(1), pages 1-6, June.
    • Handle: RePEc:anm:alpnmr:v:3:y:2015:i:1:p:1-6
    DOI: http://dx.doi.org/10.17093/aj.2015.3.1.5000128271
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    References listed on IDEAS

    as
    1. Locander, William B. & Scamell, Richard W. & Sparkman, Richard Jr. & Burton, John P., 1978. "Media allocation model using nonlinear benefit curves," Journal of Business Research, Elsevier, vol. 6(4), pages 273-293, December.
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    More about this item

    Keywords

    Advertising Campaign; Genetic Algorithm; Integer Nonlinear Programming; Metaheuristics;
    All these keywords.

    JEL classification:

    • C02 - Mathematical and Quantitative Methods - - General - - - Mathematical Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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