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Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

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  • Benjamin Edelman
  • Michael Schwarz

Abstract

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Suggested Citation

  • Benjamin Edelman & Michael Schwarz, 2010. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions," American Economic Review, American Economic Association, vol. 100(2), pages 597-602, May.
  • Handle: RePEc:aea:aecrev:v:100:y:2010:i:2:p:597-602
    Note: DOI: 10.1257/aer.100.2.597
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    File URL: http://www.aeaweb.org/aer/data/may2010/20100093_app.pdf
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    References listed on IDEAS

    as
    1. Roger B. Myerson, 1981. "Optimal Auction Design," Mathematics of Operations Research, INFORMS, vol. 6(1), pages 58-73, February.
    2. Krishna, Vijay, 2009. "Auction Theory," Elsevier Monographs, Elsevier, edition 2, number 9780123745071.
    3. Levent Ülkü, 2013. "Optimal combinatorial mechanism design," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 53(2), pages 473-498, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
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    Cited by:

    1. M. Yenmez, 2014. "Pricing in position auctions and online advertising," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 55(1), pages 243-256, January.
    2. Emmanuel LORENZON, 2016. "Collusion with a Greedy Center in Position Auctions," Cahiers du GREThA 2016-08, Groupe de Recherche en Economie Théorique et Appliquée.
    3. Renato Gomes, 2014. "Optimal auction design in two-sided markets," RAND Journal of Economics, RAND Corporation, vol. 45(2), pages 248-272, June.
    4. Emanuele Tarantino, 2012. "A Note on Vertical Search Engines’ Foreclosure," Chapters,in: Recent Advances in the Analysis of Competition Policy and Regulation, chapter 8 Edward Elgar Publishing.
    5. Yi Zhu & Kenneth C. Wilbur, 2011. "Hybrid Advertising Auctions," Marketing Science, INFORMS, vol. 30(2), pages 249-273, 03-04.
    6. Che, Yeon-Koo & Choi, Syngjoo & Kim, Jinwoo, 2017. "An experimental study of sponsored-search auctions," Games and Economic Behavior, Elsevier, vol. 102(C), pages 20-43.
    7. Gomes, Renato & Sweeney, Kane, 2014. "Bayes–Nash equilibria of the generalized second-price auction," Games and Economic Behavior, Elsevier, vol. 86(C), pages 421-437.
    8. Hitoshi Matsushima, 2015. "Optimal Mechanism Design: Type-Independent Preference Orderings," CIRJE F-Series CIRJE-F-955, CIRJE, Faculty of Economics, University of Tokyo.
    9. Przemyslaw Jeziorski & Ilya Segal, 2015. "What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising," American Economic Journal: Microeconomics, American Economic Association, vol. 7(3), pages 24-53, August.
    10. Hummel, Patrick, 2016. "Position auctions with dynamic resizing," International Journal of Industrial Organization, Elsevier, vol. 45(C), pages 38-46.
    11. Caragiannis, Ioannis & Kaklamanis, Christos & Kanellopoulos, Panagiotis & Kyropoulou, Maria & Lucier, Brendan & Paes Leme, Renato & Tardos, Éva, 2015. "Bounding the inefficiency of outcomes in generalized second price auctions," Journal of Economic Theory, Elsevier, vol. 156(C), pages 343-388.
    12. Jehiel, Philippe & Lamy, Laurent, 2014. "On discrimination in procurement auctions," CEPR Discussion Papers 9790, C.E.P.R. Discussion Papers.

    More about this item

    JEL classification:

    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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