May I have your attention, please? An investigation on opening effectiveness in e-mail marketing
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DOI: 10.1007/s11846-022-00517-9
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More about this item
Keywords
E-mail marketing; Digital marketing; Effectiveness; Open rate; Attention; Online communication;All these keywords.
JEL classification:
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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