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Research On The Brand Association Of Varna Municipality As A Tourist Destination From The Position Of The Foreign Tourists

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  • Marianna Aleksandrova

    (University of Economics - Varna)

Abstract

Associations are a key asset, creating customer-based equity of tourist destination brands. The present study aims at researching real visitors' perception for the image of Varna. The object of the study is those visitors' associations concerning Varna, after having gained tourist experience with the destination. For the purpose of the hereby study the following methods have been used: research, literature review, content analysis.

Suggested Citation

  • Marianna Aleksandrova, 2020. "Research On The Brand Association Of Varna Municipality As A Tourist Destination From The Position Of The Foreign Tourists," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 451-460, October.
    • Handle: RePEc:vra:pr2010:y:2020:i:1:p:451-460
    DOI: 10.36997/TC2020.451
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    References listed on IDEAS

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    1. Almeyda-Ibáñez, Marta & George, Babu P., 2017. "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper 87884, University Library of Munich, Germany.
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    More about this item

    Keywords

    destinations; brand; customer associations; destination brand equity;
    All these keywords.

    JEL classification:

    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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