Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market
The customer loyalty and retention was remarked and began to develop over time through different forms, since the appearance of the first forms of commerce, the barter, but experienced a dynamic climbing, and nowadays, the materiality and the expression of the word itself it’s deeper and it’s developing day by day, claiming the idea that substantiates this study: customer loyalty and retention is a new concept on the traditional and virtual market.
Volume (Year): 5 (2013)
Issue (Month): 4 (December)
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