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Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market

Author

Listed:
  • Constantin Alexandru Stanica
  • Mirela Catalina (Vint) Turkes

    ("Dimitrie Cantemir" Christian University)

Abstract

The customer loyalty and retention was remarked and began to develop over time through different forms, since the appearance of the first forms of commerce, the barter, but experienced a dynamic climbing, and nowadays, the materiality and the expression of the word itself it’s deeper and it’s developing day by day, claiming the idea that substantiates this study: customer loyalty and retention is a new concept on the traditional and virtual market.

Suggested Citation

  • Constantin Alexandru Stanica & Mirela Catalina (Vint) Turkes, 2013. "Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(4), pages 231-234, December.
    • Handle: RePEc:khe:journl:v:5:y:2013:i:4:p:231-234
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    More about this item

    Keywords

    Strategy; market; customer loyalty; retention;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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