Learning How to Consume and Returns to Product Promotion
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- Zakaria Babutsidze, 2009. "Learning How to Consume and Returns to Product Promotion," Papers on Economics and Evolution 2009-05, Philipps University Marburg, Department of Geography.
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More about this item
KeywordsConsumer skills; learning by consuming; consumer socialization; product promotion; returns to advertising;
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-MKT-2009-04-13 (Marketing)
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