Returns to product promotion when consumers are learning how to consume
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Leonhard K. Lades, 2012. "The impact of differential satiation dynamics on changing consumer behavior, wellbeing, and innovative activity," Papers on Economics and Evolution 2012-16, Philipps University Marburg, Department of Geography.
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- repec:spr:joevec:v:28:y:2018:i:2:d:10.1007_s00191-017-0521-9 is not listed on IDEAS
More about this item
KeywordsConsumer skills; Learning by consuming; Consumer socialization; Product promotion; Returns to advertising; D11; M37; C63;
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques
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