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Online Communities in Sport

In: Social Media in Sport Theory and Practice

Author

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  • David Wagner

Abstract

After reading this chapter, you should be able to:Distinguish between on-domain communities and communities hosted on social mediaCategorize different types of communities in different sports business contextsAnalyze and assess online community success in the context of sports managementDescribe and assess business impacts of sports communitiesRecognize the key tasks and skills required for community managersOutline future trends and directions for communities in the field of sports management

Suggested Citation

  • David Wagner, 2021. "Online Communities in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 3, pages 57-81, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811237669_0003
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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