``We sold a million copies''-The role of advertising past sales
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- Paulo Klinger Monteiro & José Luis Moraga-González, 1999. ""We sold a million copies" - The Role of Advertising Past Sales," CIE Discussion Papers 1999-03, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
References listed on IDEAS
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- Monteiro, Paulo Klinger & Moraga-González, José Luis, 2003.
"We Sold a Million Units -- The Role of Advertising Past-Sales,"
Revista Brasileira de Economia - RBE,
FGV/EPGE - Escola Brasileira de Economia e Finanças, Getulio Vargas Foundation (Brazil), vol. 57(2), April.
- Moraga-González, José Luis & Monteiro, P. K., 1999. "We sold a million units: the role of advertising past-sales," FGV/EPGE Economics Working Papers (Ensaios Economicos da EPGE) 357, FGV/EPGE - Escola Brasileira de Economia e Finanças, Getulio Vargas Foundation (Brazil).
More about this item
Keywordstwo-sided quality uncertainty; past-sales advertising; herding behaviour;
- D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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