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Specifics and Business Standards of Conversation in Business Communication

Author

Listed:
  • Stoyanka Mitseva

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The article presents the specifics and current requirements in business conversation, part of which is business communication. The author focuses on the peculiarities of business communication from the perspective of business discourse and its specifics, more particularly, the similarities and differences between communication as a social act and business communication as a specific business conversation in the business field. The factors for effective business communication are indicated, as well as the most commonly made mistakes in business speech conversation, the language and discourse specifics of business styles, etc. The article has a pragmatic purpose and it is a synthesized answer of a number of questions that communicators in the indicated field face, with the author’s useful theoretical conclusions from the implementation/non-implementation of the business etiquette and the standards of business conversation.

Suggested Citation

  • Stoyanka Mitseva, 2018. "Specifics and Business Standards of Conversation in Business Communication," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 95-106, April.
    • Handle: RePEc:nwe:iisabg:y:2018:i:2:p:95-106
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    More about this item

    Keywords

    business communication; business discourse; specifics; business field; effective communication; business ethics; business etiquette;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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