The rise of product placement in Hungary
In: Proceedings of FIKUSZ '11
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Keywordsad-avoiders; advertising; commercial; Hungary; product placement; tv-spot;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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