Advertising Styles’ Impact on Attention in Pakistan
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Abstract
Suggested Citation
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Other versions of this item:
- Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani, 2008. "Advertising Styles’ Impact on Attention in Pakistan," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 1, pages 28-35, December.
Citations
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Cited by:
- Ghulam Shabbir Khan & Burhan Ali Shah & Ahmed Imran Hunjra, 2012.
"Effective Advertising and its Influence on Consumer Buying Behavior,"
Information Management and Business Review, AMH International, vol. 4(3), pages 114-119.
- Niazi, Ghulam Shabbir Khan & Siddiqui, Javaria & Shah, Burhan Ali & Hunjra, Ahmed Imran, 2011. "Effective advertising and its influence on consumer buying behavior," MPRA Paper 40689, University Library of Munich, Germany.
- Rizwan Ali Khadim & Bilal Zafar & Muhammad Younis, 2015. "Word of Mouth or Word of Mouse: An Analysis of Social and Conventional Media on Consumer Behavior in Pakistan," International Journal of Economics and Empirical Research (IJEER), The Economics and Social Development Organization (TESDO), vol. 3(1), pages 19-24, January.
- Mohsen Sadeghi & Meysam Fakharyan & Rozita Dadkhah & Mohammad Reza Khodadadian & Simin Nasrolahi Vosta & Mahdi Jafari, 2015. "Investigating the Effect of Rational and Emotional Advertising Appeals of Hamrahe Aval Mobile Operator on Attitude towards Advertising and Brand Attitude (Case Study: Student Users of Mobile in the Ar," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 5(4), pages 233-244, April.
- Lee Kar Wai & Syuhaily Osman, 2017. "Relationship between Attitude towards Advertisement Appeals and Consumer Buying Behaviour among Young Adults in Malaysia," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 977-989, November.
More about this item
Keywords
Humorous Appeals; Serious Appeals; Attention;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CUL-2009-05-09 (Cultural Economics)
- NEP-CWA-2009-05-09 (Central and Western Asia)
- NEP-MKT-2009-05-09 (Marketing)
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