Effective advertising and its influence on consumer buying behavior
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References listed on IDEAS
- Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani, 2008.
"Advertising Styles’ Impact on Attention in Pakistan,"
KASBIT Business Journals,
Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 1, pages 28-35, December.
- Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M., 2008. "Advertising Styles’ Impact on Attention in Pakistan," MPRA Paper 15005, University Library of Munich, Germany.
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- Olimpia OANCEA, 2014. "The Use Of Relevant Factors For Consumers In Designing A Communicational Message," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 639-644, July.
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KeywordsEnvironmental response; Emotional response; Consumer buying behavior;
- D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
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