Strategic Informative Advertising in a Horizontally Differentiated Duopoly
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More about this item
KeywordsInformative advertising; Tune-ins; Sampling; Information disclosure; Signaling.;
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-COM-2008-10-07 (Industrial Competition)
- NEP-CTA-2008-10-07 (Contract Theory & Applications)
- NEP-IND-2008-10-07 (Industrial Organization)
- NEP-MIC-2008-10-07 (Microeconomics)
- NEP-MKT-2008-10-07 (Marketing)
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