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Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales

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Abstract

This article analyzes the behavior of a producer of a legal addictive good (tobacco, alcohol or gambling) facing a demand with social interactions, especially a deterrence effect of heavy use on initiation. We simulate an epidemic model to estimate at what conditions it could be interesting for him to act responsibly, which means to reduce the escalation rate (from light use to heavy use). We draw conclusions in terms of the debate on corporate social responsibility discourse/practice in a neoclassical perspective

Suggested Citation

  • Sophie Massin, 2009. "Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales," Documents de travail du Centre d'Economie de la Sorbonne 09018, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
  • Handle: RePEc:mse:cesdoc:09018
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    Keywords

    Firm behavior; addiction; social interactions; CSR; dynamic simulation;

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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