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Marketing, Other Intangibles, and Output Growth in 61 United States Industries

Author

Listed:
  • Leo Sveikauskas
  • Rachel Soloveichik
  • Corby Garner
  • Peter B. Meyer
  • James Bessen
  • Mathew Russell

Abstract

Experts in the System of National Accounts (SNA) recently considered whether marketing could be included as a capital asset in the national accounts and later recommended that marketing should be an intangible in the 2025 SNA (IMF, 2022; IMF, 2023). This paper contributes to that discussion by developing macroeconomic measures of marketing investments and stocks for the United States. We also construct and analyze measures of how marketing and other intangibles contribute to output growth in the 61 industries that comprise the U.S. private business sector.

Suggested Citation

  • Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Mathew Russell, 2023. "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," BEA Papers 0122, Bureau of Economic Analysis.
    • Handle: RePEc:bea:papers:0122
    as

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    File URL: https://www.bea.gov/system/files/papers/BEA-WP2023-11.pdf
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    References listed on IDEAS

    as
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    More about this item

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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