Brands As Productive Assets: Concepts, Measurement, and Global Trends
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More about this item
KeywordsBrands and brand equity; intangible investment; innovation; economic growth and development; national accounts and economic measurement.;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2014-02-15 (All new papers)
- NEP-GRO-2014-02-15 (Economic Growth)
- NEP-IPR-2014-02-15 (Intellectual Property Rights)
- NEP-MKT-2014-02-15 (Marketing)
- NEP-SOG-2014-02-15 (Sociology of Economics)
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