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Brands, Innovation and Growth: The Role of Brands in Innovation and Growth for Consumer Businesses

In: From Knowledge Management To Strategic Competence Measuring Technological, Market and Organizational Innovation

Author

Listed:
  • TONY CLAYTON

    (PIMS Associates, 15 Basinghall Street, London EC2V 5BR, UK)

  • GRAHAM TURNER

    (PIMS Associates, 15 Basinghall Street, London EC2V 5BR, UK)

Abstract

The following sections are included:Benchmarking Business PerformanceBenchmarks for GrowthDo Brands Help Growth?Scope of the StudyThe Role of BrandsWhat the Evidence ShowsCompetitiveness and GrowthBrands and InnovationCompetition, Innovation and GrowthConclusionsImplications for Policy and for Management

Suggested Citation

  • Tony Clayton & Graham Turner, 2000. "Brands, Innovation and Growth: The Role of Brands in Innovation and Growth for Consumer Businesses," World Scientific Book Chapters, in: Joe Tidd (ed.), From Knowledge Management To Strategic Competence Measuring Technological, Market and Organizational Innovation, chapter 4, pages 77-93, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781860943058_0004
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    Cited by:

    1. Carol A. Corrado & Janet X. Hao, 2014. "Brands As Productive Assets: Concepts, Measurement, and Global Trends," WIPO Economic Research Working Papers 13, World Intellectual Property Organization - Economics and Statistics Division.

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