Comparative Advante and Efficient Advertising in the Attention Economy
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Arjo Klamer & Hendrik van Dalen, 2001.
"Attention and the art of scientific publishing,"
Journal of Economic Methodology, Taylor & Francis Journals, vol. 9(3), pages 289-315.
- Arjo Klamer & Hendrik P. van Dalen, 2001. "Attention and the Art of Scientific Publishing," Tinbergen Institute Discussion Papers 01-022/1, Tinbergen Institute.
- Gabaix, Xavier & Laibson, David Isaac & Moloche, Guillermo & Stephen, Weinberg, 2003. "The allocation of attention: theory and evidence," MPRA Paper 47339, University Library of Munich, Germany.
- Falkinger, Josef, 2005. "Limited Attention as the Scarce Resource in an Information-Rich Economy," IZA Discussion Papers 1538, Institute of Labor Economics (IZA).
- Sattinger, Michael, 1978. "Comparative Advantage in Individuals," The Review of Economics and Statistics, MIT Press, vol. 60(2), pages 259-267, May.
- Gustav Feichtinger & Richard F. Hartl & Suresh P. Sethi, 1994. "Dynamic Optimal Control Models in Advertising: Recent Developments," Management Science, INFORMS, vol. 40(2), pages 195-226, February.
- Falkinger, Josef, 2007.
"Attention economies,"
Journal of Economic Theory, Elsevier, vol. 133(1), pages 266-294, March.
- Josef Falkinger, 2003. "Attention Economies," CESifo Working Paper Series 1079, CESifo.
- David M. Levy, 1988. "The Market for Fame and Fortune," History of Political Economy, Duke University Press, vol. 20(4), pages 615-625, Winter.
- V. Srinivasan, 1976. "Decomposition of a Multi-Period Media Scheduling Model in Terms of Single Period Equivalents," Management Science, INFORMS, vol. 23(4), pages 349-360, December.
- Lanham, Richard A., 2006. "The Economics of Attention," University of Chicago Press Economics Books, University of Chicago Press, edition 1, number 9780226468822, December.
- John D. C. Little & Leonard M. Lodish, 1969. "A Media Planning Calculus," Operations Research, INFORMS, vol. 17(1), pages 1-35, February.
- repec:bla:econom:v:45:y:1978:i:179:p:235-50 is not listed on IDEAS
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Josef Falkinger, 2008.
"Limited Attention as a Scarce Resource in Information-Rich Economies,"
Economic Journal, Royal Economic Society, vol. 118(532), pages 1596-1620, October.
- Josef Falkinger, 2008. "Limited Attention as a Scarce Resource in Information‐Rich Economies," Economic Journal, Royal Economic Society, vol. 118(532), pages 1596-1620, October.
- Andreas M. Hefti, 2011. "Attention competition," ECON - Working Papers 028, Department of Economics - University of Zurich.
- Josef Falkinger, 2007. "Distribution and Use of Knowledge under the “Laws of the Web”," CESifo Working Paper Series 2154, CESifo.
- Falkinger, Josef, 2005. "Limited Attention as the Scarce Resource in an Information-Rich Economy," IZA Discussion Papers 1538, Institute of Labor Economics (IZA).
- Prasad A. Naik & Murali K. Mantrala & Alan G. Sawyer, 1998. "Planning Media Schedules in the Presence of Dynamic Advertising Quality," Marketing Science, INFORMS, vol. 17(3), pages 214-235.
- Bernardo A. Huberman & Fang Wu, 2008. "The Economics Of Attention: Maximizing User Value In Information-Rich Environments," Advances in Complex Systems (ACS), World Scientific Publishing Co. Pte. Ltd., vol. 11(04), pages 487-496.
- Agnès Festré & Pierre Garrouste, 2012. "The ‘Economics of Attention’: A New Avenue of Research in Cognitive Economics," GREDEG Working Papers 2012-12, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
- Mondria, Jordi & Wu, Thomas & Zhang, Yi, 2010.
"The determinants of international investment and attention allocation: Using internet search query data,"
Journal of International Economics, Elsevier, vol. 82(1), pages 85-95, September.
- Jordi Mondria & Thomas Wu & Yi Zhang, 2008. "The Determinants of International Investment and Attention Allocation: Using Internet Search Query Data," Working Papers tecipa-326, University of Toronto, Department of Economics.
- Cloarec, Julien, 2020. "The personalization–privacy paradox in the attention economy," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
- Josef Falkinger, 2008. "A welfare analysis of "junk" information and spam filters," SOI - Working Papers 0811, Socioeconomic Institute - University of Zurich.
- Simon P. Anderson & André de Palma, 2012.
"Competition for attention in the Information (overload) Age,"
RAND Journal of Economics, RAND Corporation, vol. 43(1), pages 1-25, March.
- Anderson, Simon & de Palma, André, 2009. "Competition for attention in the information (overload) age," CEPR Discussion Papers 7286, C.E.P.R. Discussion Papers.
- S. Anderson & André de Palma, 2012. "Competition for attention in the information (overload) age," Post-Print hal-00517721, HAL.
- S. Anderson & André de Palma, 2012. "Competition for attention in the information (overload) age," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-00517721, HAL.
- Philipp Afèche & Mojtaba Araghi & Opher Baron, 2017. "Customer Acquisition, Retention, and Service Access Quality: Optimal Advertising, Capacity Level, and Capacity Allocation," Manufacturing & Service Operations Management, INFORMS, vol. 19(4), pages 674-691, October.
- Terry Flew & Agata Stepnik, 2024. "The Value of News: Aligning Economic and Social Value From an Institutional Perspective," Media and Communication, Cogitatio Press, vol. 12.
- Maystre, Nicolas & Olivier, Jacques & Thoenig, Mathias & Verdier, Thierry, 2014.
"Product-based cultural change: Is the village global?,"
Journal of International Economics, Elsevier, vol. 92(2), pages 212-230.
- Verdier, Thierry & Olivier, Jacques & Maystre, Nicolas, 2009. "Product-Based Cultural Change: Is the Village Global?," CEPR Discussion Papers 7438, C.E.P.R. Discussion Papers.
- Nicolas Maystre & Olivier Jacques & Mathias Thoenig & Thierry Verdier, 2014. "Product-based cultural change: Is the village global?," Post-Print halshs-01109509, HAL.
- Nicolas Maystre & Olivier Jacques & Mathias Thoenig & Thierry Verdier, 2014. "Product-based cultural change: Is the village global?," PSE-Ecole d'économie de Paris (Postprint) halshs-01109509, HAL.
- Richards, Timothy J. & Patterson, Paul M., 2000. "New Varieties And The Returns To Commodity Promotion: The Case Of Fuji Apples," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), pages 1-14, April.
- Philippe Bacchetta & Eric van Wincoop, 2005.
"Rational Inattention: A Solution to the Forward Discount Puzzle,"
FAME Research Paper Series
rp156, International Center for Financial Asset Management and Engineering.
- Bacchetta, Philippe & van Wincoop, Eric, 2005. "Rational Inattention: A Solution to the Forward Discount Puzzle," CEPR Discussion Papers 5261, C.E.P.R. Discussion Papers.
- Philippe Bacchetta & Eric van Wincoop, 2005. "Rational Inattention: A Solution to the Forward Discount Puzzle," NBER Working Papers 11633, National Bureau of Economic Research, Inc.
- João Faria & Rajeev Goel, 2010. "Returns to networking in academia," Netnomics, Springer, vol. 11(2), pages 103-117, July.
- Hendrik P. van Dalen, 2003.
"Pluralism in Economics: A Public Good or a Public Bad?,"
Tinbergen Institute Discussion Papers
03-034/1, Tinbergen Institute, revised 18 May 2004.
- van Dalen, H.P., 2007. "Pluralism in economics : A public good or a public bad?," Other publications TiSEM a21f9078-5fba-467f-98b6-6, Tilburg University, School of Economics and Management.
- Richards, Timothy J. & Patterson, Paul M., 1998.
"New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples,"
Working Papers
28541, Arizona State University, Morrison School of Agribusiness and Resource Management.
- Richards, Timothy J. & Patterson, Paul M., 1998. "New Varieties And The Returns To Commodity Promotion: Washington Fuji Apples," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20784, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Kort, P.M. & Feichtinger, G. & Hartl, R.F. & Haunschmied, J.L., 1996.
"Optimal Enforcement Policies (Crackdowns) on a Drug Market,"
Other publications TiSEM
8f874586-670a-470a-95a6-b, Tilburg University, School of Economics and Management.
- Kort, P.M. & Feichtinger, G. & Hartl, R.F. & Haunschmied, J.L., 1996. "Optimal Enforcement Policies (Crackdowns) on a Drug Market," Discussion Paper 1996-29, Tilburg University, Center for Economic Research.
More about this item
Keywords
attention economy; comparative advantage; advertising;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MIC-2006-12-04 (Microeconomics)
- NEP-MKT-2006-12-04 (Marketing)
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:928. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.