Comparative Advante and Efficient Advertising in the Attention Economy
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References listed on IDEAS
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More about this item
Keywordsattention economy; comparative advantage; advertising;
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2006-12-04 (All new papers)
- NEP-MIC-2006-12-04 (Microeconomics)
- NEP-MKT-2006-12-04 (Marketing)
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