Comparative Advante and Efficient Advertising in the Attention Economy
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More about this item
Keywords
attention economy; comparative advantage; advertising;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MIC-2006-12-04 (Microeconomics)
- NEP-MKT-2006-12-04 (Marketing)
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