Report NEP-MKT-2006-12-04This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Huberman, Bernardo & Wu, Fang, 2006. "Comparative Advante and Efficient Advertising in the Attention Economy," MPRA Paper 928, University Library of Munich, Germany.
- John C. Whitehead & Christopher F. Dumas & Jim Herstine & Jeffery Hill & Bob Buerger, 2006. "Valuing Beach Access and Width with Revealed and Stated Preference Data," Working Papers 06-15, Department of Economics, Appalachian State University.
- Luis Claudio Kubota, 2006. "As Kibs E A Inovação Tecnológica Das Firmas De Serviços," Anais do XXXIV Encontro Nacional de Economia [Proceedings of the 34th Brazilian Economics Meeting] 9, ANPEC - AssociaÃ§Ã£o Nacional dos Centros de PÃ³s-GraduaÃ§Ã£o em Economia [Brazilian Association of Graduate Programs in Economics].
- Raposo, Mario & Leitão, João & Paco, Arminda, 2006. "E-Governance of Universities: A Proposal of Benchmarking Methodology," MPRA Paper 484, University Library of Munich, Germany.