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Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?

Author

Listed:
  • Lamberz Julia
  • Litfin Thorsten
  • Teckert Özlem
  • Meeh-Bunse Gunther

    (Osnabrück University of Applied Sciences, Faculty of Management, Culture and Technology, Germany)

Abstract

If retailers and brand manufacturers of food succeed in presenting their products at the point of sale, quickly generating a high level of attention, the likelihood of a purchase is significantly increased. Particularly, in recent years, they have been relying on the megatrend of sustainability. The importance of sustainable food has grown accordingly. Hence, an increasing number of manufacturers are challenged to communicate the sustainability of their products via packaging and displays at the point of sale.

Suggested Citation

  • Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2020. "Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?," Business Systems Research, Sciendo, vol. 11(3), pages 1-13, November.
    • Handle: RePEc:bit:bsrysr:v:11:y:2020:i:3:p:1-13:n:1
    DOI: 10.2478/bsrj-2020-0023
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    More about this item

    Keywords

    consumer behaviour; eye-tracking; sustainability; visual merchandising; visual attention;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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