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Todos los compradores Online de billetes de transporte no son iguales

Listed author(s):
  • Jana Prodanova
  • Sonia San Martín Gutiérrez
Registered author(s):

    Aunque Internet resulta necesario para numerosas tareas, para empresas e individuos, cada consumidor tiene preferencias distintas y considera distintos factores que influyen en su decisión de compra online. Presentamos una tipología de compradores online de billetes de transporte a partir de 200 encuestas. Consideramos que este trabajo es pionero en el campo del e-commerce por delinear 3 grupos de compradores (relexivos, prácticos y escépticos), en función de la confianza en los sitios web de venta de billetes de transporte, las características intrínsecas, extrínsecas y relacionales de estos sitios, la personalidad de los compradores y otros elementos, como colores y emociones. Exponemos información interesante, tanto para el mundo académico, como para la gestión.

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    Paper provided by Catedra Fundación Ramón Areces de Distribución Comercial in its series DOCFRADIS Working Papers with number 1302.

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    Length: 23
    Date of creation: Mar 2013
    Date of revision: Mar 2013
    Publication status: published
    Handle: RePEc:ovr:docfra:1302
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