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Institutional Marketing Communications In Role Of Attracting Foreign Direct Investments To Bosnia And Herzegovina

Author

Listed:
  • Mustafa Sinanagic

    (University of Tuzla, Faculty of Economics)

  • Beriz Civic

    (University of Tuzla, Faculty of Economics)

  • Alma Kamaric

    (University of Tuzla, Faculty of Economics)

Abstract

The problem frequently faced by companies from transition and developing countries in attraction of Foreign Direct Investments (FDI) is lack of an adequate institutional framework which would adequately promote the potential those companies have through its activities, and with that also influence the attraction of foreign capital. The goal of this paper is to show the necessity of having such institutional framework, as well as institutional marketing communications which, together with other points of attraction of certain location in future, would be significant destination of inflows of FDI.

Suggested Citation

  • Mustafa Sinanagic & Beriz Civic & Alma Kamaric, 2012. "Institutional Marketing Communications In Role Of Attracting Foreign Direct Investments To Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 10(1), pages 47-62.
    • Handle: RePEc:tuz:journl:v:10:y:2012:i:1:p:47-62
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    Citations

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    Cited by:

    1. Abdoulaye Oury Bah & Xie Kefan & Oji-Okoro Izuchukwu, 2015. "Strategies and Determinants of Foreign Direct Investment (FDI) Attraction," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(5), pages 81-89, April.

    More about this item

    Keywords

    foreign direct investment; marketing communications; institutions for promotion of foreign direct investments in Bosnia and Herzegovina (B&H);
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements

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