IDEAS home Printed from https://ideas.repec.org/a/mic/tmpjrn/v6y2010i02p85-91.html
   My bibliography  Save this article

Pharmaceutical Market(ing): Theory and Reality

Author

Listed:
  • Stevan Vasiljev

    () (University of Novi Sad)

  • Darko Pantelic

    () (University of Novi Sad)

Abstract

The pharmaceutical market represents one of the most dynamic and controversial markets. Its specific features are rooted in the specific nature of its products and in the complex interests of the main constituents of market demand. Finding ways to improve marketing practice in the pharmaceutical sector lie in understanding marketing theory and best practice logic and comparing it with on-going everyday practice. Sensitive circumstances of using pharmaceuticals, their potential for abuse and harm, as well as a high level of public scrutiny make pharmaceuticals one of the most challenging practices.

Suggested Citation

  • Stevan Vasiljev & Darko Pantelic, 2010. "Pharmaceutical Market(ing): Theory and Reality," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 6(02), pages 85-91.
  • Handle: RePEc:mic:tmpjrn:v:6:y:2010:i:02:p:85-91
    as

    Download full text from publisher

    File URL: http://tmp.gtk.uni-miskolc.hu/volumes/2010/02/TMP_2010_02_12.pdf
    Download Restriction: no

    More about this item

    Keywords

    pharmaceutical marketing marketing customers market analysis market trends;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • I19 - Health, Education, and Welfare - - Health - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mic:tmpjrn:v:6:y:2010:i:02:p:85-91. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (). General contact details of provider: http://edirc.repec.org/data/vgtmihu.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.