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Private label development in the Republic of Serbia

Author

Listed:
  • Jelena Koncar

    (Faculty of Economics Subotica, University of Novi Sad, Serbia.)

  • Goran Vukmirovic

    (Faculty of Economics Subotica, University of Novi Sad, Serbia.)

  • Zita Petrovic Katai

    (Faculty of Economics Subotica, University of Novi Sad, Serbia.)

Abstract

The paper is focused on market research of private label development in Serbia from 2005 to 2010. Core objective of the paper relates to the comparative analyses of private labels portfolios and strategies between different retail formats. The data used for the research are official statistical data and data collected within the interviews of consumers (200 samples) and private labels managers in four retail chains. Characteristics of private labels between different product categories are not high statistically different from its characteristics at EU markets. Private labels will continue to raise its market and category shares with the high rate in the next 5 years at Serbian retail market.

Suggested Citation

  • Jelena Koncar & Goran Vukmirovic & Zita Petrovic Katai, 2010. "Private label development in the Republic of Serbia," Business and Economic Horizons (BEH), Prague Development Center, vol. 3(3), pages 105-110, October.
    • Handle: RePEc:pdc:jrnbeh:v:3:y:2010:i:3:p:105-110
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    Citations

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    Cited by:

    1. Lovre, Koviljko & Papic Brankov, Tatjana, 2015. "The Supermarket Revolution in the Balkan Countries: The Case of Serbia," Agroeconomia Croatica, Croatian Society of Agricultural Economists, vol. 5(1), pages 1-10, July.

    More about this item

    Keywords

    Private label; retail concentration; marketing channel; category management.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access

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