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The Supermarket Revolution in the Balkan Countries: The Case of Serbia

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  • Lovre, Koviljko
  • Papic Brankov, Tatjana

Abstract

In this paper, we have analyzed the modern grocery retail trends in Serbia in the transition process as well as its influence on the end consumer. Our research has shown that the retail market in Serbia is still immature, as it is of low concentration; it has poor format structure and under-represented private label market share. The supermarket revolution has so far not brought any benefits to the consumers in the sense of lowering food prices. Compared to the base year (2004-2006=100), in the year of 2012 the prices of apples in retail grew by 83%, retail prices of milk grew by 119%, potato by 87%, beans by 106%, pork by 60% and chicken by 83%.

Suggested Citation

  • Lovre, Koviljko & Papic Brankov, Tatjana, 2015. "The Supermarket Revolution in the Balkan Countries: The Case of Serbia," Agroeconomia Croatica, Croatian Society of Agricultural Economists, vol. 5(1), pages 1-10, July.
    • Handle: RePEc:ags:csaeac:208777
    DOI: 10.22004/ag.econ.208777
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    References listed on IDEAS

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    1. Jelena Koncar & Goran Vukmirovic & Zita Petrovic Katai, 2010. "Private label development in the Republic of Serbia," Business and Economic Horizons (BEH), Prague Development Center, vol. 3(3), pages 105-110, October.
    2. Liesbeth Dries & Thomas Reardon & Johan F. M. Swinnen, 2004. "The Rapid Rise of Supermarkets in Central and Eastern Europe: Implications for the Agrifood Sector and Rural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 525-556, September.
    3. Koncar, Jelena & Vukmirovic, Goran & Katai, Zita Petrovic, 2010. "Private label development in the Republic of Serbia," Business and Economic Horizons (BEH), Prague Development Center (PRADEC), vol. 3(3), pages 1-6, October.
    4. John Humphrey, 2007. "The supermarket revolution in developing countries: tidal wave or tough competitive struggle?," Journal of Economic Geography, Oxford University Press, vol. 7(4), pages 433-450, July.
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