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Women's Magazines and the Commerical Orchestration of Fimininity in the 1930s: Evidence from Woman's Own

Author

Listed:
  • Greenfield, J.
  • Reid, C.

Abstract

This poper examines the popular magazine Woman's Own during teh 1930s. We suggest the it epitomised the evolution of a new sub-genre of magazines aimed at british lower-middle-class and working-class women.

Suggested Citation

  • Greenfield, J. & Reid, C., 1996. "Women's Magazines and the Commerical Orchestration of Fimininity in the 1930s: Evidence from Woman's Own," Papers 83, Portsmouth University - Department of Economics.
  • Handle: RePEc:fth:portec:83
    as

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    More about this item

    Keywords

    MEDIA; ADVERTISING; WOMEN;

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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