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Advertising Through Television

Author

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  • BUDACIA, Andreea

Abstract

Enterprises promote their goods and services on the market in order to be recognized and appreciated by consumers. These enterprises use a variety of methods, among which the most important are: advertising, public relations, promotions, brands, selling forces, promoting sales, sponsorship. These promoting methods can be used by any organization, no matter the field of activity or if they are commercial or non-profit, if the respective organization has as main objective the communication with and persuasion of potential clients to use their products or services. Advertising through television represents one of the most modern promoting methods with a decisive role in presenting and selling new products. Evaluating the efficacy of televised adevertising is a very important aspect for those who pay enterprises that use this support, because, being an expensive tool, they need to reach their goal.

Suggested Citation

  • BUDACIA, Andreea, 2012. "Advertising Through Television," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 65-70, June.
  • Handle: RePEc:hmm:journl:v:2:y:2012:i:2:p:65-70
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    Keywords

    advertising; television; indicators of televised advertising;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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