Advertising Through Television
Enterprises promote their goods and services on the market in order to be recognized and appreciated by consumers. These enterprises use a variety of methods, among which the most important are: advertising, public relations, promotions, brands, selling forces, promoting sales, sponsorship. These promoting methods can be used by any organization, no matter the field of activity or if they are commercial or non-profit, if the respective organization has as main objective the communication with and persuasion of potential clients to use their products or services. Advertising through television represents one of the most modern promoting methods with a decisive role in presenting and selling new products. Evaluating the efficacy of televised adevertising is a very important aspect for those who pay enterprises that use this support, because, being an expensive tool, they need to reach their goal.
When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:2:y:2012:i:2:p:65-70. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.