IDEAS home Printed from
   My bibliography  Save this article

Legal and Regulatory Forbiddances in the Field of International Advertising


  • Silvia PUIU

    (University of Craiova)


International advertising can be better described as a multicultural advertising, because it passed national borders for a long time. In a greater or smaller extent, the world became the market of most of the corporations, either they have their headquarters in USA, or in other states. The key of a successful advertising is the concept of placing the consumer on a central position. The firms operating from the perspective of managing businesses in advantageous way for the consumer will gain a lot. The firms involved in advertising are pemanently facing with the risky situation of being against the rules referring to advertising. Besides the laws and official regulations having advertising as object, firms consider public opinion should be also taken into account. The majority of big firms agrees that advertising should be honest and respect the law. Only thinking and acting in this manner, a firm can be successful on a long term, otherwise they can be profitable on the short run, but with negative effects on the image and reputation of a firm, on the long run, the effects being more disastrous in the case of a firm operating internationally

Suggested Citation

  • Silvia PUIU, 2008. "Legal and Regulatory Forbiddances in the Field of International Advertising," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(36), pages 1509-1513, May.
  • Handle: RePEc:aio:aucsse:v:3:y:2008:i:11:p:1509-1513

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    regulations; advertising; international; global; diversity;

    JEL classification:

    • K00 - Law and Economics - - General - - - General (including Data Sources and Description)
    • K33 - Law and Economics - - Other Substantive Areas of Law - - - International Law
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:aucsse:v:3:y:2008:i:11:p:1509-1513. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Anca Bandoi). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.