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Legal and Regulatory Forbiddances in the Field of International Advertising

Author

Listed:
  • Silvia PUIU

    (University of Craiova)

Abstract

International advertising can be better described as a multicultural advertising, because it passed national borders for a long time. In a greater or smaller extent, the world became the market of most of the corporations, either they have their headquarters in USA, or in other states. The key of a successful advertising is the concept of placing the consumer on a central position. The firms operating from the perspective of managing businesses in advantageous way for the consumer will gain a lot. The firms involved in advertising are pemanently facing with the risky situation of being against the rules referring to advertising. Besides the laws and official regulations having advertising as object, firms consider public opinion should be also taken into account. The majority of big firms agrees that advertising should be honest and respect the law. Only thinking and acting in this manner, a firm can be successful on a long term, otherwise they can be profitable on the short run, but with negative effects on the image and reputation of a firm, on the long run, the effects being more disastrous in the case of a firm operating internationally

Suggested Citation

  • Silvia PUIU, 2008. "Legal and Regulatory Forbiddances in the Field of International Advertising," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(36), pages 1509-1513, May.
  • Handle: RePEc:aio:aucsse:v:3:y:2008:i:11:p:1509-1513
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    More about this item

    Keywords

    regulations; advertising; international; global; diversity;

    JEL classification:

    • K00 - Law and Economics - - General - - - General (including Data Sources and Description)
    • K33 - Law and Economics - - Other Substantive Areas of Law - - - International Law
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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