IDEAS home Printed from https://ideas.repec.org/p/cep/cepcnp/431.html
   My bibliography  Save this paper

Video killed the radio star? Evidence from YouTube and iTunes

Author

Listed:
  • Tobias Kretschmer
  • Christian Peukert

Abstract

Making video clips of a song unavailable on YouTube has no effect on its sales on iTunes; but album sales suffer when video clips of a song from it are made unavailable on YouTube. These findings of a study by Tobias Kretschmer and Christian Peukert suggest that we need not worry too much about today's equivalent of the old slogan 'Home taping is killing music'. Their research investigates whether digital sales of songs and albums suffer from videos of the material being freely available online, using a performing rights controversy in Germany that led to far more videos being blocked there than elsewhere: no other country in the world has less access to popular music content on YouTube than Germany, not even South Sudan or Afghanistan. The findings suggest that different digital channels interact in intricate ways - and availability on one can influence success on another.

Suggested Citation

  • Tobias Kretschmer & Christian Peukert, 2014. "Video killed the radio star? Evidence from YouTube and iTunes," CentrePiece - The magazine for economic performance 431, Centre for Economic Performance, LSE.
    • Handle: RePEc:cep:cepcnp:431
    as

    Download full text from publisher

    File URL: https://cep.lse.ac.uk/pubs/download/cp431.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lee, Jonathan F., 2018. "Purchase, pirate, publicize: Private-network music sharing and market album sales," Information Economics and Policy, Elsevier, vol. 42(C), pages 35-55.
    2. Essling, Christian & Koenen, Johannes & Peukert, Christian, 2017. "Competition for attention in the digital age: The case of single releases in the recorded music industry," Information Economics and Policy, Elsevier, vol. 40(C), pages 26-40.

    More about this item

    Keywords

    Sampling; displacement; promotion; natural experiment;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cep:cepcnp:431. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://cep.lse.ac.uk/_new/publications/centrepiece/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.