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Mobile Marketing - Trends On The Romanian Advertising Market

Author

Listed:
  • Dinu Cristina
  • Iatagan Mariana
  • Natalia Manea

    () (Spiru Haret University, Faculty of Marketing and International Busines
    Spiru Haret University, Faculty of Marketing and International Busines
    Spiru Haret University, Faculty of Marketing and International Busines)

Abstract

In these times of economic crisis, the advertising market goes through a difficult period, as companies reduce marketing budgets drastically trying to reduce their costs. For some companies, mobile phone can be a very effective communication channel because mobile adds are much cheaper than classic advertising, offers many advantages as a means to promote and may become an "ally" of those companies that support sustainable development and social responsibility. The article present a SWOT analysis of the mobile marketing medium and it proposes ways to develop wide-scale mobile marketing, given that, at the present, promoting this environment is viewed with skepticism both by companies and consumers at the same time.

Suggested Citation

  • Dinu Cristina & Iatagan Mariana & Natalia Manea, 2010. "Mobile Marketing - Trends On The Romanian Advertising Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 973-978, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:973-978
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    More about this item

    Keywords

    mobile marketing; advertising; communication channel;

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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