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Mobile Marketing - Trends On The Romanian Advertising Market

Listed author(s):
  • Dinu Cristina
  • Iatagan Mariana
  • Natalia Manea


    (Spiru Haret University, Faculty of Marketing and International Busines
    Spiru Haret University, Faculty of Marketing and International Busines
    Spiru Haret University, Faculty of Marketing and International Busines)

Registered author(s):

    In these times of economic crisis, the advertising market goes through a difficult period, as companies reduce marketing budgets drastically trying to reduce their costs. For some companies, mobile phone can be a very effective communication channel because mobile adds are much cheaper than classic advertising, offers many advantages as a means to promote and may become an "ally" of those companies that support sustainable development and social responsibility. The article present a SWOT analysis of the mobile marketing medium and it proposes ways to develop wide-scale mobile marketing, given that, at the present, promoting this environment is viewed with skepticism both by companies and consumers at the same time.

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    Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.

    Volume (Year): X (2010)
    Issue (Month): 1 (May)
    Pages: 973-978

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    Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:973-978
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