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Afterword

In: Social Media in Sport Theory and Practice

Author

Listed:
  • Paul M. Pedersen

Abstract

As you have come to the end of this ground-breaking and engaging book, I am most certain that you are — just as I am — very well aware of how important social media is to sport communication and, more broadly, sport management. You are also now fully cognizant that this importance is growing, expanding, and amplifying each year, accelerated by COVID-19 and the ever-digitizing world around us. Thus, because you have read this insightful and timely book, you are now well informed on this topic and ready to further enhance your use and understanding of social media in your professional life.

Suggested Citation

  • Paul M. Pedersen, 2021. "Afterword," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 17, pages 463-469, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811237669_0017
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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