A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry
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More about this item
KeywordsAdvertising; Signaling; Social Learning; Information; Motion Picture Industry;
- D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
- D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2016-07-02 (All new papers)
- NEP-COM-2016-07-02 (Industrial Competition)
- NEP-CSE-2016-07-02 (Economics of Strategic Management)
- NEP-CUL-2016-07-02 (Cultural Economics)
- NEP-IND-2016-07-02 (Industrial Organization)
- NEP-MKT-2016-07-02 (Marketing)
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