An empirical examination of advertising as a signal of product quality
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References listed on IDEAS
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- Linnemer, Laurent, 2002. "Price and advertising as signals of quality when some consumers are informed," International Journal of Industrial Organization, Elsevier, vol. 20(7), pages 931-947, September.
- Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107687899, March.
- Hellström, Jörgen & Rudholm, Niklas, 2008. "Advertising as a signaling device: Simulated maximum likelihood estimation of a multiple random effects count data model," Economics Letters, Elsevier, vol. 101(3), pages 227-229, December.
- Eales James & Binkley James K, 2003. "Vertical Product Differentiation in Theory and Practice," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 1(1), pages 1-18, September.
- Cesaltina Pacheco Pires & Margarida Catalão-Lopes, 2011. "Signaling advertising by multiproduct firms," International Journal of Game Theory, Springer;Game Theory Society, vol. 40(2), pages 403-425, May.
- Fernandes, Ana M. & Paunov, Caroline, 2009. "Does tougher import competition foster product quality upgrading ?," Policy Research Working Paper Series 4894, The World Bank.
- Haiyan Liu, 2016. "A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry," Working Papers 0216, University of South Florida, Department of Economics.
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- Gergaud, Olivier & Livat, Florine, 2007. "How do consumers use signals to assess quality?," Working Papers 37296, American Association of Wine Economists.
- Hellström, Jörgen & Rudholm, Niklas, 2003. "Advertising as a Signaling Device in the Swedish Pharmaceuticals Market," Umeå Economic Studies 612, Umeå University, Department of Economics.
- Laurent Linnemer, 2008.
"Dissipative Advertising Signals Quality Even Without Repeat Purchases,"
2008-18, Center for Research in Economics and Statistics.
- Laurent Linnemer, 2008. "Dissipative Advertising Signals Quality even without Repeat Purchases," CESifo Working Paper Series 2310, CESifo Group Munich.
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- Linnemer, Laurent, 2012. "Dissipative advertising signals quality: Static model with a continuum of types," Economics Letters, Elsevier, vol. 114(2), pages 150-153.
- Daley, Brendan & Green, Brett, 2014. "Market signaling with grades," Journal of Economic Theory, Elsevier, vol. 151(C), pages 114-145.
- Horstmann, Ignatius & MacDonald, Glenn, 2003. "Is advertising a signal of product quality? Evidence from the compact disc player market, 1983-1992," International Journal of Industrial Organization, Elsevier, vol. 21(3), pages 317-345, March.
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