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Considerations About Dental Tourism Development And Its Specific Marketing In Romania


  • Elena, ENACHE

    () (“Constantin Brâncoveanu” University, Romania)

  • Manuela-Rozalia, GABOR

    (“Petru Maior” University of Tîrgu Mures, Romania)

  • Cristian, MOROZAN

    () (“Constantin Brâncoveanu” University, Romania)


Worldwide, the "actors" of the tourism market identified new needs, this aspect leading to the appearance of various forms of tourism such as: adventure tourism, city-breaks, cultural tourism, religious tourism etc. At the same time current economic development, marked by the recession of recent years, has led directly to the emergence of a social phenomenon: increase of unemployment rate in developed countries with major implications manifested from one to another in the global economy: incapacity of insurance to cover a wide range of medical services, discrepancy between prices for these services, increasing mobility of citizens. All these are direct causes of emergence, and especially development, of a new form of medical tourism, dental tourism. This form of tourism directing tourists from developed countries into developing countries. Romania has a significant potential to develop this form of tourism, recommended by the following advantages: highly qualified doctors, comparable lower prices, cultural, natural and anthropogenic resources. This paper is an argued proposal for the marketing in this field, which can be transformed into a competitive advantage for Romania.

Suggested Citation

  • Elena, ENACHE & Manuela-Rozalia, GABOR & Cristian, MOROZAN, 2013. "Considerations About Dental Tourism Development And Its Specific Marketing In Romania," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 420-426.
  • Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:420-426

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    More about this item


    medical tourism; dental tourism; marketing; online promotion;

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • I13 - Health, Education, and Welfare - - Health - - - Health Insurance, Public and Private
    • I15 - Health, Education, and Welfare - - Health - - - Health and Economic Development
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising


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