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Aspects of Marketing in Dental Tourism—Factor of Sustainable Development in Romania

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  • Flavia Dana Oltean

    (Economic Sciences Department, “George Emil Palade” University of Medicine, Pharmacy, Sciences and Technology of TârguMureș, Faculty of Economics and Law, 540139 TîrguMureș, Romania)

  • Manuela Rozalia Gabor

    (Economic Sciences Department, “George Emil Palade” University of Medicine, Pharmacy, Sciences and Technology of TârguMureș, Faculty of Economics and Law, 540139 TîrguMureș, Romania)

  • Aurélia-Felicia Stăncioiu

    (Faculty of Marketing, Bucharest University of Economic Studies, 010374 Bucharest, Romania)

  • Mihaela Kardos

    (Economic Sciences Department, “George Emil Palade” University of Medicine, Pharmacy, Sciences and Technology of TârguMureș, Faculty of Economics and Law, 540139 TîrguMureș, Romania)

  • Marta Kiss

    (Economic Sciences Department, “George Emil Palade” University of Medicine, Pharmacy, Sciences and Technology of TârguMureș, Faculty of Economics and Law, 540139 TîrguMureș, Romania)

  • Roxana Cristina Marinescu

    (Faculty of Economics and Business Administration, University of Craiova, 200585 Craiova, Romania)

Abstract

Dental tourism is a growing and emerging phenomenon that is becoming more attractive to patients due to its potential for decreased expenses, increased convenience, and immediacy of treatment. The necessity for travel is the primary motivation for seeking dental treatment due to the successful cooperation between tourism and healthcare. While dental tourism has been largely researched from the perspective of the patient, our research is the first research to apply a concomitant approach on dental clinics and tourism agencies. The aim of our study wasto provide comprehensive empirical evidence from the perspective of the dental clinics and tourism agencies in Romanian dental tourism. We used a representative sampling with an online questionnaire on 160 dental clinics and 32 tourism agencies. The results indicate that both entities have small amounts of information, but they are interested in investing, promoting, and creating a partnership to create a sustainable industry of dental tourism. Dental tourism could strongly contribute to the country’s image and help to prolong the seasonality of tourism activity by enhancing the strategic marketing of dental clinics and tourism agencies toward sustainable health tourism.

Suggested Citation

  • Flavia Dana Oltean & Manuela Rozalia Gabor & Aurélia-Felicia Stăncioiu & Mihaela Kardos & Marta Kiss & Roxana Cristina Marinescu, 2020. "Aspects of Marketing in Dental Tourism—Factor of Sustainable Development in Romania," Sustainability, MDPI, vol. 12(10), pages 1-13, May.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:10:p:4320-:d:362705
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    References listed on IDEAS

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    1. Adams, Krystyna & Snyder, Jeremy & Crooks, Valorie A. & Berry, Nicole S., 2017. "“Stay cool, sell stuff cheap, and smile”: Examining how reputational management of dental tourism reinforces structural oppression in Los Algodones, Mexico," Social Science & Medicine, Elsevier, vol. 190(C), pages 157-164.
    2. Elena, ENACHE & Manuela-Rozalia, GABOR & Cristian, MOROZAN, 2013. "Considerations About Dental Tourism Development And Its Specific Marketing In Romania," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 420-426.
    3. Dalia Perkumienė & Milita Vienažindienė & Biruta Švagždienė, 2019. "Cooperation Perspectives in Sustainable Medical Tourism: The Case of Lithuania," Sustainability, MDPI, vol. 11(13), pages 1-15, June.
    4. Jaapar, Mustaffa & Musa, Ghazali & Moghavvemi, Sedigheh & Saub, Roslan, 2017. "Dental tourism: Examining tourist profiles, motivation and satisfaction," Tourism Management, Elsevier, vol. 61(C), pages 538-552.
    5. Milica Z. Bookman & Karla R. Bookman, 2007. "Medical Tourism in Developing Countries," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-60565-7, September.
    6. Anca Cristina STANCIU & Elena CONDREA & Mihaela CONSTANDACHE, 2014. "Aspects Regarding The Development Of The Dental Tourism In Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 588-597, April.
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