IDEAS home Printed from
   My bibliography  Save this article

Medical Tourists’ Satisfaction and Decision-Making Factors with a focus on the Czech Republic


  • Hilšerová Monika

    (Faculty of International Relations, Prague University of Economics and Business, Prague, Czech Republic)


Medical tourism in the Czech Republic is a relatively new phenomenon, so far, no research has been conducted in this area to collect relevant data. This research aims to analyse and evaluate the experience of medical tourists and find out what is important and what influences them in choosing a destination where they will undergo the selected procedure. Based on qualitative research, which was conducted in the form of interviews with medical tourists who underwent medical intervention in the Czech Republic, the problems faced by medical tourists, and factors influencing their decision-making processes were identified. Finally, suggestions for improvement were found. The research focused on the areas of communication, behaviour, decision-making processes, and factors that lead to patient satisfaction. The results are important not only for the healthcare facilities themselves but also for the creation of an adequate marketing strategy, as it was found that the most important tool in the decision-making process is the word of mouth. It was found that medical tourists choose the country mostly based on the recommendation of family or friends, mostly those who have already undergone medical treatment in that country. Therefore, it is important that patients leave satisfied so that they can continue to recommend going for treatment abroad or particularly in the Czech Republic.

Suggested Citation

  • Hilšerová Monika, 2022. "Medical Tourists’ Satisfaction and Decision-Making Factors with a focus on the Czech Republic," Czech Journal of Tourism, Sciendo, vol. 11(1-2), pages 60-83, December.
  • Handle: RePEc:vrs:cjotou:v:11:y:2022:i:1-2:p:60-83:n:4
    DOI: 10.2478/cjot-2022-0005

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item

    References listed on IDEAS

    1. Milica Z. Bookman & Karla R. Bookman, 2007. "Medical Tourism in Developing Countries," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-60565-7, September.
    2. Connell, John, 2013. "Contemporary medical tourism: Conceptualisation, culture and commodification," Tourism Management, Elsevier, vol. 34(C), pages 1-13.
    3. Lee, Hwee Khei & Fernando, Yudi, 2015. "The antecedents and outcomes of the medical tourism supply chain," Tourism Management, Elsevier, vol. 46(C), pages 148-157.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Inessa Tyan & Antonio Guevara-Plaza & Mariemma I. Yagüe, 2021. "The Benefits of Blockchain Technology for Medical Tourism," Sustainability, MDPI, vol. 13(22), pages 1-12, November.
    2. Moghavvemi, Sedigheh & Ormond, Meghann & Musa, Ghazali & Mohamed Isa, Che Ruhana & Thirumoorthi, Thinaranjeney & Bin Mustapha, Mohd Zulkhairi & Kanapathy, Kanagi A./P. & Chiremel Chandy, Jacob John, 2017. "Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand," Tourism Management, Elsevier, vol. 58(C), pages 154-163.
    3. Han, Heesup & Hyun, Sunghyup Sean, 2015. "Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness," Tourism Management, Elsevier, vol. 46(C), pages 20-29.
    4. Yongrok Choi & Zamira Ashurova & Hyoungsuk Lee, 2021. "Sustainable Governance on the Intention of Medical Tourism in Uzbekistan," Sustainability, MDPI, vol. 13(12), pages 1-18, June.
    5. Salman Majeed & Changbao Lu & Mahwash Majeed & Muahmmad Naeem Shahid, 2018. "Health Resorts and Multi-Textured Perceptions of International Health Tourists," Sustainability, MDPI, vol. 10(4), pages 1-26, April.
    6. Mohammad Jamal Khan & Firoz Khan & Saba Amin & Shankar Chelliah, 2020. "Perceived Risks, Travel Constraints, and Destination Perception: A Study on Sub-Saharan African Medical Travellers," Sustainability, MDPI, vol. 12(7), pages 1-16, April.
    7. Divya Chaudhry, 2022. "Is Medical Tourism Really Unethical? An Alternate Perspective for Developing Countries," Journal of Development Policy and Practice, , vol. 7(2), pages 145-157, July.
    8. Ricardo Pagan & Daniel Horsfall, 2020. "Medical Tourism Markets: Models of Sustainability. The Case of Spain and The Costa del Sol (Malaga)," Sustainability, MDPI, vol. 12(21), pages 1-17, October.
    9. Tizian Heinz & Annette Eidmann & Axel Jakuscheit & Tino Laux & Maximilian Rudert & Ioannis Stratos, 2023. "Demographics and Trends for Inbound Medical Tourism in Germany for Orthopedic Patients before and during the COVID-19 Pandemic," IJERPH, MDPI, vol. 20(2), pages 1-11, January.
    10. Jay Parekh & Azain Jaffer & Urvi Bhanushali & Shekhar Shukla, 2021. "Disintermediation in medical tourism through blockchain technology: an analysis using value-focused thinking approach," Information Technology & Tourism, Springer, vol. 23(1), pages 69-96, March.
    11. Jay Parekh & Azain Jaffer & Urvi Bhanushali & Shekhar Shukla, 0. "Disintermediation in medical tourism through blockchain technology: an analysis using value-focused thinking approach," Information Technology & Tourism, Springer, vol. 0, pages 1-28.
    12. Neha Malhotra & Kartik Dave, 2022. "An Assessment of Competitiveness of Medical Tourism Industry in India: A Case of Delhi NCR," International Journal of Global Business and Competitiveness, Springer, vol. 17(2), pages 215-228, December.
    13. Skountridaki, Lila, 2017. "Barriers to business relations between medical tourism facilitators and medical professionals," Tourism Management, Elsevier, vol. 59(C), pages 254-266.
    14. Muhammad Ali & Anita Medhekar, 2018. "Healthcare Quality of Bangladesh and Outbound Medical Travel to Thailand," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(2), pages 575-588.
    15. Hallow Al-Talabani & Hasan Kilic & Ali Ozturen & Suhad Othman Qasim, 2019. "Advancing Medical Tourism in the United Arab Emirates: Toward a Sustainable Health Care System," Sustainability, MDPI, vol. 11(1), pages 1-15, January.
    16. Loh, Chung-Ping A., 2015. "Trends and structural shifts in health tourism: Evidence from seasonal time-series data on health-related travel spending by Canada during 1970–2010," Social Science & Medicine, Elsevier, vol. 132(C), pages 173-180.
    17. Anita Medhekar, 2016. "Medical Tourism Development in Dubai: Managing Challenges and Opportunities," GATR Journals gjbssr443, Global Academy of Training and Research (GATR) Enterprise.
    18. Ahmet Savaşan & Mesut Yalvaç & Hüseyin Uzunboylu & Ediz Tuncel, 2018. "The attitudes of education, tourism and health sector managers in Northern Cyprus towards Education on Health Tourism," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(1), pages 285-303, December.
    19. Prabal Chakraborty & Moumita Poddar, 2020. "Role of Multiple Stakeholders in Value Co-creation and Effects on Medical Tourism," Jindal Journal of Business Research, , vol. 9(1), pages 18-26, June.
    20. Laura Kemppainen & Veera Koskinen & Harley Bergroth & Eetu Marttila & Teemu Kemppainen, 2021. "Health and Wellness–Related Travel: A Scoping Study of the Literature in 2010-2018," SAGE Open, , vol. 11(2), pages 21582440211, May.

    More about this item


    The Czech Republic; decision-making process; motivational factors; medical tourists; satisfaction;
    All these keywords.

    JEL classification:

    • I1 - Health, Education, and Welfare - - Health
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:cjotou:v:11:y:2022:i:1-2:p:60-83:n:4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.