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Perceived Risks, Travel Constraints, and Destination Perception: A Study on Sub-Saharan African Medical Travellers

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  • Mohammad Jamal Khan

    (College of Health Sciences, Saudi Electronic University, Riyadh 4249, Saudi Arabia)

  • Firoz Khan

    (College of Health Sciences, Saudi Electronic University, Riyadh 4249, Saudi Arabia)

  • Saba Amin

    (College of Health Sciences, Saudi Electronic University, Riyadh 4249, Saudi Arabia)

  • Shankar Chelliah

    (School of Management, Universiti Sains Malaysia, Penang 11800, Malaysia)

Abstract

In medical travel, previous studies have investigated the factors that influence medical travellers to receive treatment outside the country. However, most of these studies are limited to travel motivations and perceptions of medical services at destinations. The main objective of this study was to investigate the relationship between medical travellers’ perceived risks, travel constraints, and destination image based on medical and non-medical attributes. This is a quantitative study whereby the data was collected from 306 sub-Saharan African medical travellers, who visited India for the treatment. The study found that physical-health risk has a significant negative influence on destination image based on medical attributes. The service quality risk has a negative effect on destination image based on both medical and non-medical attributes, and destination risk has a negative effect on destination image based on medical attributes. The study also found that travel constraints have a negative influence on both medical and non-medical destination image.

Suggested Citation

  • Mohammad Jamal Khan & Firoz Khan & Saba Amin & Shankar Chelliah, 2020. "Perceived Risks, Travel Constraints, and Destination Perception: A Study on Sub-Saharan African Medical Travellers," Sustainability, MDPI, vol. 12(7), pages 1-16, April.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:7:p:2807-:d:340285
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    References listed on IDEAS

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    1. Gavurova, Beata & Skare, Marinko & Belas, Jaroslav & Rigelsky, Martin & Ivankova, Viera, 2023. "The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    2. Peiman Ghasemi & Amir Mehdiabadi & Cristi Spulbar & Ramona Birau, 2021. "Ranking of Sustainable Medical Tourism Destinations in Iran: An Integrated Approach Using Fuzzy SWARA-PROMETHEE," Sustainability, MDPI, vol. 13(2), pages 1-32, January.

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